Who owns xiaohongshu?

Who Owns Xiaohongshu (小红书)?

Xiaohongshu (RedNote) is owned by a Chinese technology company called Xingin Information Technology Co., Ltd. Here's a detailed breakdown of the ownership structure and key stakeholders.

Key Founders

Miranda Qu (曲飞)

• Co-founder and President
• Previously worked at Bain & Company
• Graduated from Stanford University

Charlwin Mao (毛文超)

• Co-founder and CEO
• Former engineer at Google
• Graduated from Fudan University

Major Investors

Xiaohongshu has gone through multiple funding rounds, attracting significant investments from:

Primary Investors

• Tencent Holdings
• Alibaba Group
• Genesis Capital
• ZhenFund
• GGV Capital

Notable Investment Rounds

1. Series F (2021)

• Valuation: $20 billion
• Lead investors: Tencent and Alibaba

2. Series E (2018)

• Valuation: $3 billion
• Lead investor: Alibaba Group

Corporate Structure

Parent Company

• Xingin Information Technology Co., Ltd. (杭州心擎信息科技有限公司)
• Founded in 2013
• Headquartered in Shanghai, China

Ownership Distribution

• Founders and management team
• Institutional investors
• Employee stock ownership programs
• Strategic corporate investors

Company Governance

Board of Directors

• Includes founders
• Representatives from major investors
• Independent directors

Management Team

• CEO: Charlwin Mao
• President: Miranda Qu
• Various C-level executives

Key Facts

• Founded: 2013
• Headquarters: Shanghai, China
• Company Type: Private
• Employees: 2000+ (as of 2023)
• Operating Status: Active

Recent Developments

• Continued expansion in e-commerce capabilities
• International market exploration
• Enhanced content creator ecosystem
• Strengthened partnerships with luxury brands

Impact on Business Model

The ownership structure has influenced Xiaohongshu's:

• Strategic direction
• Platform development
• Monetization strategies
• Partnership opportunities

This ownership structure has helped Xiaohongshu maintain its position as one of China's most influential social commerce platforms while continuing to innovate and expand its services.