Who Owns Xiaohongshu (小红书)?
Xiaohongshu (RedNote) is owned by a Chinese technology company called Xingin Information Technology Co., Ltd. Here's a detailed breakdown of the ownership structure and key stakeholders.
Key Founders
Miranda Qu (曲飞)
- Co-founder and President
- Previously worked at Bain & Company
- Graduated from Stanford University
Charlwin Mao (毛文超)
- Co-founder and CEO
- Former engineer at Google
- Graduated from Fudan University
Major Investors
Xiaohongshu has gone through multiple funding rounds, attracting significant investments from:
Primary Investors
- Tencent Holdings
- Alibaba Group
- Genesis Capital
- ZhenFund
- GGV Capital
Notable Investment Rounds
- Series F (2021)
- Valuation: $20 billion
- Lead investors: Tencent and Alibaba
- Series E (2018)
- Valuation: $3 billion
- Lead investor: Alibaba Group
Corporate Structure
Parent Company
- Xingin Information Technology Co., Ltd. (杭州心擎信息科技有限公司)
- Founded in 2013
- Headquartered in Shanghai, China
Ownership Distribution
- Founders and management team
- Institutional investors
- Employee stock ownership programs
- Strategic corporate investors
Company Governance
Board of Directors
- Includes founders
- Representatives from major investors
- Independent directors
Management Team
- CEO: Charlwin Mao
- President: Miranda Qu
- Various C-level executives
Key Facts
- Founded: 2013
- Headquarters: Shanghai, China
- Company Type: Private
- Employees: 2000+ (as of 2023)
- Operating Status: Active
Recent Developments
- Continued expansion in e-commerce capabilities
- International market exploration
- Enhanced content creator ecosystem
- Strengthened partnerships with luxury brands
Impact on Business Model
The ownership structure has influenced Xiaohongshu's:
- Strategic direction
- Platform development
- Monetization strategies
- Partnership opportunities
This ownership structure has helped Xiaohongshu maintain its position as one of China's most influential social commerce platforms while continuing to innovate and expand its services.